WIC Regional Breastfeeding Liaison – Tarpey

DEPARTMENT: WIC
REPORTS TO: WIC Breastfeeding
 
SUMMARY:
Under the direction of the Breastfeeding Education Coordinator. The Regional Breastfeeding Liaison (RBL) conducts the outreach and networking efforts in the community as a whole (e.g., doctors, CPSP, hospitals, employers, etc.) in order to promote breastfeeding. Utilizes effective marketing strategies to promote the Central Valley WIC Programs’ breastfeeding education and support services, through effective communication that includes the use of verbal skills and the development and distributing of various WIC breastfeeding education and outreach materials for public view as well as for general outreach activities. Generates written correspondence, calendar events, develop general articles and reports as necessary, with minimal supervision, in the management of the Regional Breastfeeding Liaison Project’s goals and objectives.
 
SUMMARY OF RESPONSIBILITIES:
Works closely with the WIC Breastfeeding Education Coordinator and other members of the WIC Program team to:
· Conduct outreach analysis and materials development with community partners.
· Display a positive, professional and respectful demeanor at all times toward employees, peers, professional contacts, maintaining a professional appearance and positive image for the health centers.
· Contribute to the team by promoting positive staff interaction, maintains open communication with other programs/departments.
· Ensure that WIC staff and the community partners are informed of the Regional Breastfeeding Liaison’s services and activities.
· Function as a liaison between the UHC WIC and other Central Valley WIC Programs and community partners.
· Work to develop connections with community partners in which UHC WIC and Central Valley WIC Programs reside and provide services, to include coordination of trainings, meetings, etc.
 
1. PERFORMANCE AREA 1:
a) Conducts Outreach Analysis and Materials Development with Community Partners:
i. Collects and provides analytical information on UHC WIC and Central Valley WIC demographics in relation to community partners.
ii. Conducts market research. This can include, but is not limited to development, implementation, and analysis of internal and external. surveys/assessments, and utilizing focus groups.
iii. Design, develop, and distribute UHC WIC and Central Valley WIC Programs’ breastfeeding education and outreach materials to identified community partners.
iv. Guarantees effective communication by developing appropriately translated and culturally appropriate breastfeeding education and outreach materials.
b.) General Expectations
i. Attends workshops/seminars as necessary to increase skills and knowledge to provide effective care, treatment, and/or leadership.
ii. Supports the overall needs of the WIC Program by working flexible or extended hours when necessary.
iii. Demonstrates awareness of, and compliance with, WIC RBL Request for Funds (RFF) project application and commitment to its goals and objectives related to UHC WIC and Central Valley WIC programs, providing breastfeeding support services for community partners.
iv. Supports their own staff development by completing the required hours of continuing education each year.
v. Maintains confidentiality and respect for information regarding WIC participants and other team members; abides by UHC Rules of Confidentiality.
vi. Displays a positive, professional and respectful demeanor at all times toward employees, peers, professional contacts, maintaining a professional appearance and positive image for the health centers.
vii. Contributes to the team by promoting positive staff interaction, maintains open communication with other programs/departments.
c.) Works closely with the Breastfeeding Education Coordinator and the WIC Administration team to ensure that WIC staff and the community partners are informed of the Regional Breastfeeding Liaison’s services and activities.
i. Assists in the creating and supporting the WIC presence.
ii. Assists and supports the organization’s mission and vision by effectively communicating each with community partners.
iii. Communicates effectively with WIC Administration and management personnel regarding outreach information and plan updates and developments.
iv. Assists community partners in the development of marketing and public relation materials for public consumption.
d.) Function as a liaison between UHC WIC and other Central Valley WIC programs and community partners.
e.) Work to develop connections with community partners in which UHC WIC and Central Valley WIC programs reside and provide services including coordination of trainings and meetings
 
2. PERFORMANCE AREA 2:
a) Insure that WIC staff and our community partners are informed of the Central Valley WIC Programs breastfeeding and outreach activities.
b) Sustains UHC WIC and Central Valley WIC Programs development by assisting in the development of the RBL RFF to include the Plan of Action: goals and objectives as well as the strategies.
c) Participates in training sessions/workshops, in-service education classes, and reading/studying printed materials provided by the WIC Breastfeeding Education Coordinator.
d) Protects; promotes; and supports breastfeeding, regularly. Understands breast milk is the optimal nutrition throughout an infant’s first year of life. Avoids the display or distribution of materials which promote human milk substitutes. Supports co-workers who are breastfeeding.
 
3. PERFORMANCE AREA 3: General Corporate Expectations
a) Attends and actively participates in all meetings (e.g., department meetings, program meetings, employee staff meetings) and other activities as required or assigned.
b) Attends workshops/seminars as necessary to increase skills and knowledge to provide effective care, treatment, and/or leadership.
c) Supports the overall needs of the health center by working flexible or extended hours when necessary.
d) Supports the needs of the health center by traveling to other UHC WIC sites to provide staff training and support.
e) Demonstrates awareness of, and compliance with, organizational mission and objective of UHC to provide health care access and support services for all members of the community.
f) Supports their own staff development by completing the required hours of continuing education each year.
g) Other work-related duties as assigned by supervisor. Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally either verbally or in writing.
h) Maintains confidentiality and respect for information regarding WIC participants and other team members; abides by UHC Rules of Confidentiality and the WIC Policies and Procedures Manual (WPPM).
i) Displays a positive, professional and respectful demeanor at all times toward employees, peers, professional contacts, and WIC participants served, maintaining a
professional appearance and positive image for the health centers.
j) Contributes to the team by promoting positive staff interaction, maintains open communication with other programs/departments.
 
QUALIFICATION REQUIREMENTS:
 
EDUCATION
· Completion of an internship accredited by Academy of Nutrition & Dietetics (AND); and certified as a Registered Dietitian (RD) or Registered Dietitian Nutritionist (RDN) through the Commission on Dietetic Registration (CDR) or certified within 18 months of employment, or a BA or BS in Communication, Marketing, Public Relations, Health Professional and/or related field from an accredited college or university.
· International Board Certified Lactation Consultant (IBCLC) or Certified Lactation Counselor (CLC) or Certified Lactation Educator (C.L.E.) preferred or certified within 18 months of employment.
 
LICENSE/CERTIFICATION:
· Possess a valid Commission on Dietetic Registration card
· Valid CA Driver’s License required
 
PRIOR EXPERIENCE:
· Minimum 2 years of experience in outreach and/or public relations. Ideally, familiarity with healthcare industry, health issues, and/or community advocacy.
 
SKILLS
· Bilingual (English/Spanish)
· Able to quickly build and maintain rapport with external, internal partners, and team members of differing backgrounds; team player
· Organize work and perform it in a neat, thorough and effective manner with minimal supervision.
· Communicate effectively verbally and in writing
· Customer-service oriented
· Strong computer skills
· Familiar with adult learning and general training techniques
· Positive professional insight
· Flexibility and dependability
· Demonstrated good problem-solving skills; sound judgment; self-motivation; and initiative
· Effective leadership
· Modern office practices and procedures including email
· Attention to detail and excellent follow-through on work tasks
· Able to handle multiple tasks simultaneously
 
PHYSICAL REQUIREMENTS
· Must be able to lift up to 20 pounds and push up to 50 pounds (on wheels).
· Must be able to hear staff on the phone and those who are served in-person, and speak clearly in order to communicate information to patients and staff.
· Must be able to read memos, computer screens, personnel forms and clinical and administrative documents.
· Must have high manual dexterity.
· Must be able to reach above the shoulder level to work, must be able to bend, squat and sit, stand, stoop, crouch, reach, kneel, twist/turn
 
***Travel May Be Required for this Position